Job Description
Job Description:
Company Overview
Established in 1972, Boeger Winery & Farmworks is a multi-generational family-owned winery and farm in El Dorado County within the Sierra Foothill region of California. Boeger produces wines made from thirty-three grape varieties with a distinctive focus on Italian and Spanish varietals and is expanding their scope to include diverse offerings such as farm fresh produce, value-added products, and estate-grown tea.
Located on an enchanting 70-acre estate that dates to gold rush days, Boeger is the oldest winery in El Dorado County and is consistently named one of the top agricultural destinations in the region. Our delightful picnic grounds, impressive historic buildings, and an award-winning lineup of wines draw over 30,000 visitors each year.
Job Basics
Location: Placerville, El Dorado County, California
Employment type: Part Time, in-office - some work from home negotiable
Schedule: Average 25 hours/week
Reports to: Director of Sales & Marketing
Job Summary
We are seeking a dynamic and customer-focused Wine Club Manager to oversee our current Boeger Winery Legends wine club and establish a new subscription-model membership model for the Farmworks brand. This role is responsible for delivering an exceptional member experience, increasing member retention and acquisition, and managing all aspects of wine club operations — including logistics, communications and club events. The ideal candidate is an experienced hospitality professional who can balance creativity with attention to detail, excels at customer engagement, and brings a strategic mindset to membership growth, brand loyalty, and customer experience.
Key Responsibilities
Membership Growth & Retention
Develop and execute creative strategies to increase wine club memberships, enhance member engagement, maximize retention, and reduce churn.
Research, develop and launch a Farmworks subscription model club
Analyze member trends and preferences to inform retention initiatives.
Adapt strategies to drive growth, optimize club structure, and achieve annual financial targets.
Create and manage promotional campaigns and referral programs.
Work closely with the tasting room team to promote the club and offerings.
Customer Experience & Communication
Serve as the primary point of contact for all wine club members and deliver exceptional, friendly customer service.
Handle inquiries, concerns, and feedback promptly with professionalism and warmth.
Make genuine connections with members and key buyers to retain/increase lifetime value.
Maintain regular email and text marketing campaigns with clubs.
Wine Club Operations
Oversee the entire logistics life cycle of wine club shipments (forecasting, inventory, collateral material creation, packaging, fulfillment, shipping, credit card decline follow up and corrective actions).
Collaborate with winemaking and production teams to plan wine selections for each shipment.
Maintain accurate membership records in the POS system.
Marketing, Events & Engagement
Coordinate all wine club communications that align with company branding and maintain a regular cadence of outreach via emails, texts, social media, and personal outreach.
Plan and execute exclusive wine club events such as pickup parties, tastings, and member-only experiences.
Collaborate with the Director of Sales and Marketing and team to create memorable in-person experiences that promote the brand and wine club.
Assist with VIP tours, tastings, and hospitality as needed.
Data Management, Reporting & Analysis
Manage databases to ensure complete, detailed, and accurate customer profiles (credit card updates, new addresses, notes, tags, etc.).
Track data to identify sales and retention opportunities.
Make informed decisions that optimize our offerings, promotions, events, and acquisitions by leveraging data insights.
Track KPIs including sign-ups, cancellations, revenue, and customer satisfaction.
Prepare regular reports for senior leadership.
Utilize AI as appropriate to streamline workflow.
Qualifications
• 1+ years proven experience in wine club planning, processing, and database management
• Experience with event management, customer service, and hospitality
• Strong proficiency in software platforms such as point-of-sale (Order Port preferred), MS Office applications (Word and Excel), email marketing (MailChimp preferred), and text messaging (Red Chirp preferred).
• Friendly, welcoming communication style
• Stellar customer relationship management and sales skills
• Collaborative, creative, and team-oriented mindset
• Proven organizational, time management, and multi-tasking skills
• Current California RBS certification or the ability to secure within 60 days of hire
Preferred Qualifications
• Familiarity with digital marketing strategies and best practices
• Excellent wine knowledge (WSET certification and familiarity with Italian and Spanish varietals are a plus)
• Familiarity with ShipCompliant
• Proficiency in basic design programs such as Canva or In-Design
Physical Requirements
• Must be able to stand and/or walk for extended periods of time (events, wine tastings)
• Lift and carry up to 10 pounds frequently, and up to 50 pounds occasionally
• Work at a computer for extended periods of time
• Must be available weekends, evenings, and holidays as needed
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Job Tags
Weekend work, Afternoon shift