Experience executing performance marketing campaigns with measurable acquisition goals.
Strong understanding of paid media, digital channels, audience targeting, and campaign optimization.
Ability to move seamlessly between strategic planning and hands-on execution.
Experience working within lean, fast-moving environments where agility and adaptability are critical.
Understanding that the primary competitive challenge is not only other fintech providers, but also entrenched in-person money transfer behaviors.
Familiarity with immigrant communities and remittance patterns is strongly preferred.
Experience in fintech, payments, or financial services is a plus but not required.
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